Deena Zimmerman is an award-winning broker with nearly twenty years of industry experience. Known as a star tenant rep, she is sought after by national brands, multi-unit franchisees, and even first-time entrepreneurs nationwide for site selection rollouts across both Chicagoland and the entire country.

She also specializes in the sale and leasing of retail, investment, and development properties. Deena is a trusted expert in Cannabis real estate, and she is regarded nationally for her business development efforts and her expertise in retail site selection and curation.

As Principal at Baum Realty Group, Deena’s role is centered on national business development as well as commercial redevelopment and adaptive reuse projects across the Country. Deena’s incredible network of relationships stems in large part from her involvement in several local and national organizations. She is the 2024 Commercial Liaison for the National Association of Realtors, and she is a member of ICSC, WIRL (Women in Retail Leasing), and has served as a Mentor and is a longtime supporter of the Goldie Wolfe Miller Women Leaders in Real Estate Initiative. In 2021 she was named one of the top 25 most influential women in Commercial Real Estate and has been named annually by CREi as a top social media influencer in commercial real estate. Deena is a recognized industry leader and public speaker, presenting at national conferences, and to industry groups and associations throughout the United States in addition to guest spots on national television, radio, and podcasts.

As Principal at Baum Realty Group, Deena’s role is centered on national business development as well as commercial redevelopment and adaptive reuse projects across the Country.

Deena’s incredible network of relationships stems in large part from her involvement in several local and national organizations. She was the 2017 Commercial Liaison for the National Association of Realtors, and she is a member of ICSC, WIRL (Women in Retail Leasing), and has served as a Mentor and is a longtime supporter of the Goldie Wolfe Miller Women Leaders in Real Estate Initiative. In 2021 she was named one of the top 25 most influential women in Commercial Real Estate and has been named annually by CREi as a top social media influencer in commercial real estate. Deena is a recognized industry leader and public speaker, presenting at national conferences, and to industry groups and associations throughout the United States in addition to guest spots on national television, radio, and podcasts.