Technology is transforming how Federal Political Coordinators prepare, communicate, and advocate on Capitol Hill. This session explores how AI, consumer search tools, and content platforms like Canva are helping REALTORS simplify complex housing data and present it more effectively to members of Congress and their staff. The session will also examine the growing shift toward "interest media," where content is discovered based on topics and expertise rather than follower counts, and what that means for modern policymaker engagement. Audience Q&A will follow.