Economic Development in Action: From Strategy to Scalable Impact
Jennifer Warner, Director of Economic Development and Commercial for Florida REALTORS®
Discover how Florida REALTORS® is expanding into commercial research and economic development to help communities navigate rapid growth, shifting migration patterns, and evolving market dynamics. This session will explore how Florida REALTORS® is partnering with Economic Development Organizations (EDOs), commercial members, and local associations to better connect housing, business growth, workforce trends, and community planning.

Jennifer will share how Florida’s approach is rooted in recognizing the interconnected nature of residential and commercial real estate — from how employment growth drives housing demand to how retail and infrastructure follow population growth. Drawing from her “Through the Looking Glass: A Guide to Future Land Use” continuing education course, she will also discuss how REALTORS® can better understand local government processes, future land use planning, and development trends in ways that help members both serve clients and engage more effectively in conversations shaping their communities.

Attendees will gain insight into how REALTOR® organizations can position themselves as trusted voices in broader economic conversations, support local partners with actionable market intelligence, and create new opportunities for both commercial and residential members. As one of the first large-scale efforts of its kind within organized real estate, this session will also provide practical ideas and early lessons for associations looking to explore similar strategies in their own markets.

Turning Strategy into Action with RPR: AI-Powered Economic Insights
Emily Line, SVP, Strategic Engagement for RPR
See how RPR, NAR’s member benefit, translates strategy into action leveraging economic, demographic, and consumer data. Explore Federal and Local Economic Area Reports and new AI-powered outputs that transform insights into ready-to-use presentations, videos, podcasts, and reports.

Learn how REALTORS®, GADs, FPCs, SPCs, and Association Staff can quickly turn data into compelling advocacy and economic development storytelling helping lead conversations with confidence and drive impact in their communities.

Business Opportunities with NAR’s Top Level Domains
Elizabeth Koneru, Director, TLD Marketing and Engagement
National Association of REALTORS®

Networking sessions
Join your colleagues working in Office, Industrial, Retail, Multifamily, or Land for focused, industry specific networking.